Studio Update 2.0

Resilience is a word that's been on my mind a lot these last few weeks. 
No doubt, the pandemic has roared through our lives like a wildfire. In tough times like these it can be hard to see the light at the end of the tunnel, the "upside" or the "silver lining". But then I think about the resilience our community has shown; my fellow small business owners, the retailers that we partner with, my team in New York, Guangzhou, Hong Kong and Copenhagen, and the people in my home city of New York. We've lived through some tough times as a city and this is no exception. I know that we're going to make it through because the spirit of this city is strong and selfless. 
Like many of our fellow small business owners and neighbors, we were hit with a huge financial curveball with the social and economic repercussions of COVID-19. To put it simply, shutting our doors meant it would be tougher to make rent, to keep our employees paid, to keep our production running; we made the tough but sensible decision of putting a pause on our FW20 production in order to have enough budget to weather this storm. 
Instead of letting all of this defeat us, my team and I poured our hearts into finding a way we could use our resources to help deal with the circumstances. This ranged from creating blog posts to help you through these strange times to developing masks to help our essential workers.

When we first embarked on this mask mission, we had no idea how to produce masks, but our production team researched ETC and fixed production timelines to get these masks out as quickly as possible to get these out to our essential workers. 

As our first batch of masks shipped out, we continued to work on further developing the design of our masks to serve the people who need it as best as possible. We're hearing stories of people wearing masks all day and we're wanting to make the most comfortable and functional cloth masks available. I am floored by our amazing team who have worked so hard and won't stop at nothing to get this right. I am floored by how much progress we've made in the short time frame of a month. 

Despite the uncertainty hanging over each of our heads, we keep at it. We continue to do what we can to the best of our ability. And I truly feel we have worked better and smarter every step of the way. For us, this mask is a 7115 milestone. It's a true collective effort of our entire team from Guangzhou and Hong Kong to New York and Copenhagen. I think this by far has been our best and most important work at 7115 to date and I am just so proud to be working alongside my colleagues.

Because of this, I wanted to share the progress of this latest iteration of our mask. This was brought to life by stretching every inch of 7115's muscles. I don't know what the future holds for us, but I am confident that we will be a stronger, better company by what we have decided to do as a team during this crisis. While there's no true silver lining to this, I feel that this comes pretty darn close. 

I will continue to make and donate these masks for as long as my budget and man-power allows and I look forward to sharing more updates on this with you. We are in the process of producing the second batch of reusable masks and hope to send them to hospitals and essential workplaces sometime this week. 

We don't have a donation fund in place yet, but we are moved by how many of you have already expressed a desire to help and chip in for this. We're working on figuring out what this donation fund could look like and should have something to announce soon for those who want to help! 

And thank you to everyone who has ordered something from our website this past month. Your order has helped contribute to the production of our first two batches of masks. 


We hope everyone stays safe. Until next time... 



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